And it helps you hone your skills with easy-to-use tools included in the book, and online Add to basket Add to wishlist Description "We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting.
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It demystifies advanced copywriting skills with examples, exercises and tips.
Features 13 real-world case studies; 25 psychological copywriting techniques; 75 practical exercises; words and phrases that trigger emotions ;question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale.
Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Zola rated this process loved it over 12 several days ago Faculty and academic librarians in undergraduate institutions will uncover vid helpful addition for course readings or library collections.
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This book contains many helpful examples and students will obtain a better appreciation within the complexity of professional copywriting. I am really good at copywriting i stood a lot out studying this book.
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Applying a couple of a few things i learned studying Persuasive Copywriting, all I have to do exists you, your potential customers.
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Persuasive Copywriting takes you deep inside customers’ brains. You’ll learn the relationship between selling and storytelling.
You’ll learn the relationship between selling and storytelling. And the market-tested techniques that get people to engage with, and be persuaded by, your copy.
"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science.
Persuasive Copywriting explains the science behind desire, explains how to apply this theory to your writing, and provides real-world demonstrations to hammer the point home.
If you can’t form a connection, you can’t communicate. And if you can’t understand what makes a reader tick, you can’t persuade them to take an action.Download