Just because it is on the internet does not mean it is free to use. If the information in the footnotes is important, include it in the body text. Giving a sentence an underline for emphasis is misleading.
Do not use "Welcome to Communications! Cultivate a particular voice Use active verbs and first-person language. Consistent word use and style Use the same words to describe the same things, e.
Make your links contextual. All the major search engines know that even in well-written and edited text, keywords and phrases will make up only 5—8 percent of the number of words on the average page of text.
UK for a 9 year old reading age. If you do want to use anchor links, then there are best practices that should be followed. There is a fine line between engaging and annoying. Where users just want to complete their task as quickly as possible, they skim even more out of impatience.
But online prose does not have to be stripped down to a few headlines and bullet points to be effective: Active rather than passive voice In active voice, the subject of the sentence performs the action: Your vocabulary will grow but this reading skill stays with you as an adult.
There is no need, and most users ignore any welcome text as filler. Technical terms Where you need to use technical terms, you can. How users read web pages Users read very differently online than on paper. Think globally Remember that you are designing documents for the World Wide Web and that your audience may not understand conventions specific to your corner of the world.
So we try to avoid them. What this means is: Remember your users do not have your insider knowledge. By using common words we can help all users understand sentences of around 25 words. Footnotes and legal language Do not use footnotes on documents. Give them pictures of people interacting instead of abstract building pics whenever possible.
Headers and other images Use a header image that is relevant to the subject matter. This means government must communicate in a way that most people understand. So if you use longer, more complicated words, readers will skip more. Use all caps very sparingly.
Also check for consistent use of: Research shows that users like them to be words in length. If you mention the CLPP program, link to it.
If you mention a faculty member, link to their bio page. Always consider what your page title will look like in a long list of bookmarks or in a list of search results.Style manual for authors, editors and printers - sixth edition (the Queensland Government standard for writing style, grammar and editing) Queensland Government web writing guide Macquarie dictionary (the approved Australian dictionary).
The Guardian and Observer Style Guide Edited by David Marsh and Amelia Hodsdon, this is the online version of Guardian Style. The third edition of this witty handbook was published in December The third edition of this witty handbook was published in December Writing well for the web.
The style guide is based on a lot of user testing. GDS commissioned research on the impact of style guides. Have a look.
Be concise. This style guide is intended for online course designers, outlining good practices for writing instructional material for Web-based training. Home > Writing style guide > Plain language. Plain language Search page.
The Queensland Government prefers the use of plain language in its print and web content. This language style is reader focused, clear and highly accessible, while remaining professional and credible.
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