While the format for a press release is basic, the content of the release should be anything but. Our expertise in flight deck avionics, cabin electronics, mission communications, information management and simulation and training is delivered by 19, employees, and a global service and support network that crosses 27 countries.
It is very important to maintain factual accuracy, make sure you are cleared to use quotes or information about businesses, and most importantly have an angle that will appeal to readers and journalists often by connecting your release to current events or issues.
A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with. One page is best -- and two is the maximum. This paragraph should summarize the News Release such that if it was the only part seen by a reader, it would tell your entire message, and it should include a hook to get your audience interested in reading more.
Have a newsworthy story. Also, all inclusive links must lead to information, not advertising.
However, most press releases never accomplish that. Email Last Updated Nov 10, 5: Make sure it is the person who can answer questions about the release. This content was originally published by Creative Boom Katy Cowan runs the Creative Boom website voluntarily — she is a trained journalist, writer and PR professional.
Avoid lengthy, detailed titles that go on and on and on They are an opportunity for brands, businesses and arts organisations to reach their target audience through the media. The final paragraph should restate and summarize the key points of your release.
You see, although press releases are promotional, they are not advertisements — they are a presentation of facts, so keep it factual and use objective copy at all times. They aim to tell the world about your interesting stories, anything from an arts product launch to a new appointment or award.
Remember, this content may be used by the media in their reporting, so be accurate and reasonably detailed and make sure your contact data is accurate. Keep them positive, upbeat and to the point. As with most good writing, shorter is usually better. In addition to sending a press release, personally contact the reporters that you really want to cover the story.
Include quotes whenever possible. And that can mean new prospects contacting you asking you to sell to them. Write it like a reporter would write it. Press Releases as distribution that primarily delivers your news to targeted media reporters, registered media and trade publications and media-only wire services similar to the Associated Press and accessed by leading print, broadcast and online publications powered by our unique partnership with PR Newswire.
There should never be any "We did this" or "I think that" written in the body of a good press release — you have to imagine that someone else is telling your story at all times. Capitalize the first letter of all words but do not use all upper case letters.
Talk about low-hanging fruit! Even a single mistake can dissuade a reporter from taking you seriously.Nov 10, · The first two have a little biz-blab in them, but are still reasonably effective. The third one (from Microsoft) is an excellent example of how to write a press release that will intrigue.
Jun 09, · To write a press release, start with a catchy and concise headline that lets readers know what the press release is about.
Then, write a brief sentence paragraph that sums up the main point of the press release%(59). Press Releases – Press releases represent the exception to the rule. Never write in second person, as they are supposed to read like unbiased news pieces. Never write in second person, as they are supposed to read like unbiased news pieces.
When writing a news or press release, Third Person Example: which is written with the most important information and quotes first. Remember: succinct and to.
It's written in the first person. upbeat and to the point. Those are just a few of the common mistakes people make when writing a press.
Most people working in PR and marketing have written a press release or two. And while writing press releases may be familiar territory for many, knowing how to make them effective—from writing to sending, and everything in between—can still be a little baffling.Download